QIQI x ELENA VELEZ2K24As part of Qiqi’s collaboration with fashion designer Elena Velez for New York Fashion Week Fall 2024, I developed a range of branded gift items and promotional materials. This included custom postcards, the design of a limited-edition fashion scarf, and various print assets created specifically for the event. The collaboration introduced Qiqi’s professional haircare products to a fashion audience in a way that felt thoughtful, relevant, and visually consistent with both brands.
Photography by The Cobra Snake.