Based in Tel Aviv-Yafo, Israel, I am a multidisciplinary artist and graphic designer working across branding, typography, and digital design. My practice focuses on creating distinctive visual identities and custom typefaces, combining conceptual thinking with strong visual language. Alongside client work, I continuously experiment with letterforms, typographic systems, and visual structures, exploring design as a field for research and expression. I develop coherent visual and conceptual languages across multiple formats — from brand identities and bespoke fonts to websites, publications, and editorial layouts — while maintaining an independent practice dedicated to visual experimentation and typographic research.